AGENDA

As one of the most influential figures in the global cannabis industry, Jordan will share his insights into the future of the European cannabis market and Curaleaf's role in it.

Any international expansion faces complex regulatory hurdles, particularly in Europe and particularly in cannabis. What can European businesses learn from the early international pioneers? 

This panel will explore the legal and regulatory barriers, how to create region-specific strategies for market entry, and consider the short-term and long-term goals of building a presence in new markets.

U.S. and Canadian cannabis retailers have pioneered several innovative concepts, from experiential storefronts to use of mobile apps for customer engagement. Focusing on personalized customer experiences, creating community-centric retail spaces, and using technology to streamline the purchasing process, what inspiration can European businesses take from these models? 

This panel dives into what technologies, systems and indeed strategies European companies should consider integrating now, to ensure they remain ahead of the game.

The boundaries between medical and recreational cannabis are increasingly blurred. In Europe, where the medical market is much more developed than the recreational market, this presents clear growth opportunities as well as difficult challenges. The boom in telemedicine is just one example of how the landscape is changing.

This panel will explore the regulatory, logistical, and branding challenges that European companies face when straddling both markets and how they can best position themselves for success as the two markets begin to overlap.

As Germany moves forward with its cannabis regulation, valuable insights can be drawn from Spain's decades-long experience with cannabis social clubs (CSCs). This panel explores how Spain's community-focused model has effectively managed consumption, ensured quality control, and created sustainable business practices while fostering social responsibility. 

We'll examine specific elements of the Spanish - and indeed Maltese - framework that could inform Germany's emerging market, including membership systems, supply chain management, and local community integration. Industry leaders will discuss how to adapt these proven concepts to Germany's regulatory landscape while addressing unique market challenges and opportunities.

As Germany's cannabis market develops, operators face critical decisions about supply chain architecture. This panel dissects the strategic advantages and challenges of building a hybrid supply model that combines domestic cultivation with international imports. 

Drawing from examples such as Australia's successful hybrid approach, we'll explore how German businesses can create robust networks that ensure consistent supply while managing costs and risks. This panel session will provide actionable insights on qualification of international suppliers, cost-benefit analysis of different supply models, and strategies for scaling supply chains as the market matures.

The international cannabis seed market has emerged as one of the industry's most dynamic sectors, with European seed banks increasingly dominating the global landscape. How have Dutch pioneers laid the groundwork for today's sophisticated breeding programs?How are new markets like Germany and Switzerland influencing breeding priorities?

This panel examines how historical expertise, regulatory frameworks, and strategic positioning have enabled European seed companies to capture significant market share. Industry leaders will discuss the intersection of traditional genetics with modern breeding technology, intellectual property considerations, and how changing adult-use regulations are shaping the future of cannabis genetics.